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Using negative keyword for your PPC campaign


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2 replies to this topic

#1 supertech

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Posted 18 July 2010 - 05:41 AM

Targeting negative keywords are important in any campaign to improve click through rate. I must say first that there is a common misconception that improving click through rate on broad and phrase match will improve quality score. The truth is, only exact match CTR will be able to  improve quality score. The reason to improve CTR on broad and phrase match is to improve on your bottom line or cost per aquisition (CPA).

Your comments are most welcome on this topic...

#2 dacait

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Posted 08 August 2013 - 06:34 AM

A Negative Keyword is a PPC offered by most search engine advertising platforms, including Google Adwords. Negative keywords allow you to selectively filter who sees your ads, based on their search queries.

#3 a2bclassifieds

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Posted 01 February 2014 - 03:16 PM

yes negative keywords avoids unwanted clicks..




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