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Avoid Doing Email Marketing with Misconceptions

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#1 Telly



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Posted 08 December 2012 - 03:10 AM

Use of emails in the field of marketing communications is famous as Email marketing. This kind of marketing works by conveying electronic mails absolutely to the audience and conveys the trade or messages for fund raising. Most times this happens due to certain misconceptions regarding the management of email marketing campaigns. Some of such misconceptions are given below.
1.Email marketing is for instant results
As you know, email marketing is a long-term task.It is a great way for introducing your products or services or for taking feedbacks
2.Bigger is always better
Some businessmen only focus on how many newsletters can be sent successfully.In fact, the result that 80% newsletters has been read if you send 100 newsletters is better the only 20% has been read if you send 1000 newsletters
3.Testing is not important
Testing involves trying out different formats, subject lines and copies for different sets of emails and measuring responses to them by recipients. A well-done testing will increase the opening rates, clicking rates and sales rates.
4.Measuring never matters
The data like open rates, click rates etc are vital email marketing,while it is the element of unnecessity for some businessmen.
Using these modes pf promotion, you can send more personalized information definitely than other media. You can easily modify the contents and the greetings of the email according to the need. iKode newsletter software  is one of the most admired direct marketing tools that is being utilized nowadays.It is simple for you to keep that relationship healthy and to create repeat sales.More than 30% you can save for the coming of Chritsmas day, and at the same time, the free email marketing software (download from free php newsletter script) is in offer if your business with small sizes.

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