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is it okay to have an internal page getting way more traffic than the homepage?


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4 replies to this topic

#1 jeho.lin

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Posted 02 June 2012 - 05:44 AM

Here's my situation.

Let's say I want to rank my homepage for a set of keywords, which will get me 10k visitors per month (as an example)

But then let's say I have an internal page, which is optimised for another set of keywords, and gets 50k visitors per month.

Is this ok? Is it perfectly normal for an internal page to get more traffic than the homepage? Or if that is not the case, shouldn't I just optimise the homepage for the highest traffic keywords instead?

It's just that the homepage is quite "broad" and covers many topics, acting like a portal to different areas of the site, so it's likely not to be as relevant to many users if I tailor it to very specific keywords, such as those that would get 50k highly specific visitors.

Any thoughts?

Thanks in advance

#2 vikash

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Posted 04 June 2012 - 08:28 AM

It does totally depend on the visibility of your site pages there is 'nt issue to get traffic from your inner pages it would be much better if you get business from them. Think to consider if the page not increasing conversion rates of your business. You should take care about bounce rate, conversion rate, exit page. If everything is ok than it’s completely going well

#3 Anthony

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Posted 18 August 2012 - 07:28 PM

No it is not okay as I think it is not creating a good image for your page.

#4 boacuadia

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Posted 12 March 2013 - 03:26 PM

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#5 bumeurope

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